ARIS RACHMAN HAKIM, NIM. 16820066 (2022) ANALISIS PENGARUH PROMOSI, GAYA HIDUP, DAN PENGETAHUAN TERHADAP MINAT MENABUNG GENERASI MILENIAL PADA BANK SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (ANALISIS PENGARUH PROMOSI, GAYA HIDUP, DAN PENGETAHUAN TERHADAP MINAT MENABUNG GENERASI MILENIAL PADA BANK SYARIAH)
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Text (ANALISIS PENGARUH PROMOSI, GAYA HIDUP, DAN PENGETAHUAN TERHADAP MINAT MENABUNG GENERASI MILENIAL PADA BANK SYARIAH)
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Abstract
The purpose of this study was to determine the effect of promotion, lifestyle, and knowledge on the millennial generation saving interest in Kebumen Regency. The dependent variable in this study is interest of savings, the independent variables in this study are promotion, lifestyle, and knowledge. The population in this study as many 288.412 people, and sampling in this study taken as many 100 people. Sampling in this study used a purposive sampling technique. The analytical tool used is multiple linear regression techniques. The results showed that promotion, lifestyle, and knowledge had a positive and significant effect on the millennial generation’s saving intersest.
| Item Type: | Thesis (Skripsi) |
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| Additional Information / Supervisor: | JAUHAR FARADIS, S.H.I., M.A |
| Uncontrolled Keywords: | promotion, lifestyle, knowledge, interest of savings |
| Subjects: | Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | Drs. Mochammad Tantowi, M.Si. |
| Date Deposited: | 07 Mar 2022 10:18 |
| Last Modified: | 07 Mar 2022 10:18 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/49856 |
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