PENGARUH PROMOSI, REPUTASI, DAN LOKASI TERHADAP MINAT MENGGUNAKAN PRODUK PEMBIAYAAN KEPEMILIKAN RUMAH BNI GRIYA IB HASANAH (STUDI KASUS PADA MASYARAKAT KOTA YOGYAKARTA)

Aben Aulia Rahman, NIM.: 15820087 (2020) PENGARUH PROMOSI, REPUTASI, DAN LOKASI TERHADAP MINAT MENGGUNAKAN PRODUK PEMBIAYAAN KEPEMILIKAN RUMAH BNI GRIYA IB HASANAH (STUDI KASUS PADA MASYARAKAT KOTA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The research aims to determine the effect of promotion, reputation, and location on interest in using BNI Griya IB home ownership financing products (case study in Yogyakarta City community). This research is a quantitative descriptive study, with a population of people in Yogyakarta City unknown number and 100 as samples. The sampling technique uses the accidental sampling method. For the dependent variable (Y) of this study is the public interest in using the product. For independent variables (X) include: promotion (X1), reputation (X2), and location (X3). For the method of data analysis using multiple linear regression analysis models. As for data processing using the SPSS 23 program. The results of this study indicate that there are differences between the three variables. The promotion variable and the reputation variable partially has a positive and significant effect on people’s interest in using the product, while the location partially has no effect and is not significant effect on people's interest in using the product.

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