Nurfitrahtunisah, NIM.: 18108020006 (2022) PENGARUH STRATEGI MARKETING MIX DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN NASABAH MENABUNG DI BANK SYARIAH INDONESIA (Studi Kasus Bank Syariah Indonesia KC. Bima Soetta 2). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGARUH STRATEGI MARKETING MIX DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN NASABAH MENABUNG DI BANK SYARIAH INDONESIA (Studi Kasus Bank Syariah Indonesia KC. Bima Soetta 2))
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Text (PENGARUH STRATEGI MARKETING MIX DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN NASABAH MENABUNG DI BANK SYARIAH INDONESIA (Studi Kasus Bank Syariah Indonesia KC. Bima Soetta 2))
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Abstract
This research aims to determine the influence of marketing mix 7P and sharia compliance with customer decisions to save at Bank Syariah Indonesia KC. Bima Soetta 2. Data collection techniques using questionnaires/questionnaires with a sample number of 150 respondents. The population of this study is all customers who actively transact at Bank Syariah Indonesia KC. Bima Soetta 2. Sampling from this study using purposive sampling techniques. Data processing is assisted by IBM SPSS 26 data analysis tools. The results of this study showed that simultaneously marketing mix 7P, and sharia compliance affect the decision of customers to save at Bank Syariah Indonesia KC. Bima Soetta 2. While partially showing that product variables, prices, promotions, places, people, processes, and sharia compliance have a positive and significant effect on the decision of customers to save at Bank Syariah Indonesia KC. Bima Soetta 2 and physical evidence variables negatively and significantly affect the decision of customers to save at Bank Syariah Indonesia KC. Bima Soetta 2.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Pembimbing: Drs. Akhmad Yusuf Khoiruddin, SE, M. Si. |
| Uncontrolled Keywords: | produk; promosi; syariah compliance; keputusan nasabah; marketing mix |
| Subjects: | Bank dan Perbankan Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id] |
| Date Deposited: | 22 Apr 2022 14:04 |
| Last Modified: | 22 Apr 2022 14:04 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/50749 |
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