PERAN PROMOSI, PENGETAHUAN, DAN LINGKUNGAN MASYARAKAT TERHADAP MINAT MENGGUNAKAN PRODUK PERBANKAN SYARIAH (Studi Kasus : Daerah Pariwisata Di Provinsi D.I.Y)

Niaka Putridefi Astuti, NIM.: 18108020025 (2022) PERAN PROMOSI, PENGETAHUAN, DAN LINGKUNGAN MASYARAKAT TERHADAP MINAT MENGGUNAKAN PRODUK PERBANKAN SYARIAH (Studi Kasus : Daerah Pariwisata Di Provinsi D.I.Y). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Sharia bank is a financial institution that conduct its activities based on sharia principles. Currenly, the development of sharia banking in Indonesia is increasing. The tight competition between financial institutions makes interest a factor in the survival of these development. Promotion is one of the most important factors in the excistence of a product offered by Islamic banking. Knowledge is also an important indicator in making a choice. The environment is something that influences various decisions due to social activities. In this study using quantitative methods that aim to find out the effect of promotion, knowledge and the community environment to use products in Islamic banking. For research purposes, 80 samples of people living around Tourism in Yogyakarta were used, using a purposive sampling technique. Based on the results of the research that the t-test of promotions has no effect and not significant on interest because the t-table value is -1,152 < 1,1665 and promotions are still rare in tourism areas. The knowledge based on the t-test shows that knowledge has a positive and significant effect because t count > t-table is 5,338 > 1,1665 and the public already knows a lot about sharia role product. And in the community environment, the result have a positive and significant effect because t-count > t-table is 3,072 > 1,1665 and the community environtment greatly influences decision making which is influenced by social activities in the community.

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