PENGARUH E-COMMERCE DAN DIGITAL PAYMENT TERHADAP PENDAPATAN USAHA MIKRO KECIL MENENGAH (UMKM) DI DAERAH ISTIMEWA YOGYAKARTA

Hasna Indarti Titasari, NIM.: 18108010009 (2022) PENGARUH E-COMMERCE DAN DIGITAL PAYMENT TERHADAP PENDAPATAN USAHA MIKRO KECIL MENENGAH (UMKM) DI DAERAH ISTIMEWA YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research was conducted in Special Region of Yogyakarta. The aim of study was to analyze how the influence of E-Commerce and Digital Payment on the Income of Micro, Small and Medium Enterprises in the Special Region of Yogyakarta. The research method used is quantitative research. The study used primary data obtained through the dissemination of questionnaires to respondents and a sample of 100 people. The estimation method used is multiple linear regression. The results showed that E-Commerce and Digital Payment variables had a simultaneous effect on the income of micro, small and medium enterprises in Special Region of Yogyakarta. Partially, the variables of E-Commerce and Digital Payment have a positive and significant effect on Micro Small and Medium revenue in the Special Region of Yogyakarta.

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