PERAN PENGETAHUAN PRODUK, PROMOSI, LITERASI KEUANGAN, DAN LOKASI TERHADAP MINAT PELAKU UMKM MELAKUKAN PEMBIAYAAN DI BPRS SUKOWATI SRAGEN CABANG BOYOLALI (STUDI KASUS PADA PELAKU UMKM DI KECAMATAN BOYOLALI)

Elvita Ihda Latifah, NIM.: 18108020030 (2022) PERAN PENGETAHUAN PRODUK, PROMOSI, LITERASI KEUANGAN, DAN LOKASI TERHADAP MINAT PELAKU UMKM MELAKUKAN PEMBIAYAAN DI BPRS SUKOWATI SRAGEN CABANG BOYOLALI (STUDI KASUS PADA PELAKU UMKM DI KECAMATAN BOYOLALI). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PERAN PENGETAHUAN PRODUK, PROMOSI, LITERASI KEUANGAN, DAN LOKASI TERHADAP MINAT PELAKU UMKM MELAKUKAN PEMBIAYAAN DI BPRS SUKOWATI SRAGEN CABANG BOYOLALI (STUDI KASUS PADA PELAKU UMKM DI KECAMATAN BOYOLALI)) 18108020030_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

The development of MSMEs is increasing every year, but there are several problems faced. Apart from the limitations of human resources and technology, the most important part in inhibiting the growth of MSMEs is due to the lack of capital and lack of access to financing. Therefore, the presence of a BPRS must contribute to efforts to increase growth in the real sector, especially in the MSME sector. This research uses quantitative method with accidental sampling technique. This study used 100 respondents as a sample of MSME actors in Boyolali District. The results of this study indicate that the t-test of product knowledge has an effect of t_hitung3.114 > 1.98525. Promotion shows the effect of t_hitung2,991 > 1,98525. Financial literacy has no effect because t_hitung 0.854 < 1.98525. The location results have no effect on the t count value of i t_hitung1.176 < 1.98525

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