PENGGUNAAN TIKTOK SEBAGAI MEDIA PROMOSI (Deskriptif Kualitatif Pada Akun TikTok @Nadiraa_Hijab)

Gesti Nindi Saputri, NIM.: 18107030003 (2022) PENGGUNAAN TIKTOK SEBAGAI MEDIA PROMOSI (Deskriptif Kualitatif Pada Akun TikTok @Nadiraa_Hijab). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The proliferation of the fashion bussnines in Yogyakarta has created tight business competition so that marketing activities need to be carried out optimally. Marketing trends are always changing along with the development of existing technology, from conventional media now starting to switch to online media. Currently, online sosial media has been widely used as a promotional medium, for example is Nadira Hijab. This study aims to find out how to use Tiktok’s social media featires as a promotional medium to increase the buying interest of promotional medium to increase the buying interest of potential consumers on the Tiktok account @Nadiraa_hijab. Using descriptive qualitative research methods, with data analysis techniques Interviewing the owner of Nadiraa Hijab, observation and documentation, this study uses Philip Kotler and Gary Armstrong’s Promotion Mix Theory, by connecting theory with Tiktok’s features (Caption, Followers, Likes, Comments, Hashtags, Geotagging, Tiktok Shop, TikTok Live). The result in this study, Nadiraa Hijab has been using social media tiktok as a promotional media for 2 years by using several features that are related to promotional activities in social media.

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