PENGARUH PENGGUNAAN MEDIA SOSIAL TWITTER TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SKINCARE DAN MAKE UP (Analisis Regresi Sederhana Pada Followers Akun @ohmybeautybank)

Jamilatun Nahdliyah, NIM.: 15730079 (2022) PENGARUH PENGGUNAAN MEDIA SOSIAL TWITTER TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SKINCARE DAN MAKE UP (Analisis Regresi Sederhana Pada Followers Akun @ohmybeautybank). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Twitter is one of the social media that is closely related to the needs of each user, one of which is used as an up to date source of information. Currently, one of Twitter's features, namely autobase, is used by its users to find certain information, one of which is a medium used to meet skincare & make up information needs. The type of research used is quantitative research whose hypothesis testing is based on simple linear regression. To obtain the results of the study, 100 samples from 676,000 followers @ohmybeautybank using a research questionnaire were taken. The theory used in this study is the theory of uses and gratification. Based on the results of research that has been carried out, calculations, the value of the coefficient of determination explains that the variable use of twitter social media has a significant influence on meeting information needs by 55%.

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