KARAKTERISTIK PERSONAL BRANDING AYU CORNELLIA MELALUI MEDIA SOSIAL INSTAGRAM (Studi Kasus pada Akun @ayucornellia Sebagai Konsultan Marketing dan Public Relations)

Nurul Fitriyani, NIM.: 18107030047 (2022) KARAKTERISTIK PERSONAL BRANDING AYU CORNELLIA MELALUI MEDIA SOSIAL INSTAGRAM (Studi Kasus pada Akun @ayucornellia Sebagai Konsultan Marketing dan Public Relations). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Known as the number one social media of branding, Instagram is filled with individuals who are competing to build branding for their businesses and personal. In terms of strengthening its branding, it is necessary to have a strategy that is arranged according to the character and characteristics that you want to display. The study aims to analyze Ayu Cornellia's characteristics personal branding who has been actively sharing her activities on Instagram. This study uses qualitative methods by collecting data through in-depth interviews, observation, and documentation. To prove the validity of the study, the researcher used data triangulation. This research concludes Instagram account @ayucornellia has characteristics as an informative, interactive and educative account in accordance with Ayu's vision who wants to be a figure like Kartini who likes to share knowledges that she shows through features for uploading photos and videos, highlights and Instagram stories.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Dr.Yani Tri Wijayanti, S.Sos, M.Si.
Uncontrolled Keywords: instagram; personal branding; public relations; self presentation theory
Subjects: Komunikasi
Media Sosial
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id]
Date Deposited: 24 Jan 2023 10:41
Last Modified: 24 Jan 2023 10:41
URI: http://digilib.uin-suka.ac.id/id/eprint/55649

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