KARYA DESAIN KOMUNIKASI VISUAL SEBAGAI PENYAMPAI PESAN DAKWAH (ANALISIS SEMIOTIKA KONTEN INSTAGRAM SANTRI DESIGN COMMUNITY)

Muhammad Mu’ti Nuril Fahmi, NIM.: 18102010013 (2022) KARYA DESAIN KOMUNIKASI VISUAL SEBAGAI PENYAMPAI PESAN DAKWAH (ANALISIS SEMIOTIKA KONTEN INSTAGRAM SANTRI DESIGN COMMUNITY). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research has a background on how a visual communication design work on Instagram can have a role as a da'wah media during the Covid 19 pandemic and can deliver da'wah messages in the form of posters so that they can be easily accepted by many people. This research discusses how da'wah messages are contained in the Instagram account of the Santri Design Community @santridesign. This research method uses a semiotic analysis of the relationship between signs, objects, and interpretants put forward by Charles Shanders Pierce, the relationship is called triadic semiotics. The results of this study indicate that visual communication design works in the form of posters which are used as propaganda media have a different tendency for each poster including: about unity; the importance of medical science; advice to increase prayer, read sholawat, and read the Quran. This makes the reader to always remember that Islam has its own way when there is a problem.

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