PENGARUH PROMOSI, HARGA DAN ETIKA BISNIS DALAM MENGHADAPI PERSAINGAN USAHA:USAHA TIMBANGAN KELAPA SAWIT DI KABUPATEN KUANTAN SINGINGI RIAU

Alvin Gusandi, NIM.: 20208011054 (2022) PENGARUH PROMOSI, HARGA DAN ETIKA BISNIS DALAM MENGHADAPI PERSAINGAN USAHA:USAHA TIMBANGAN KELAPA SAWIT DI KABUPATEN KUANTAN SINGINGI RIAU. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Business competition for palm oil scales in Kuantan Singingi Regency, Riau is still relatively lacking in understanding competition. This study aims to identify the effect of promotion, price and business ethics on business competition: oil palm weighing business in Kuantan Singingi Regency, Riau. The population in this study were the entrepreneurs of oil palm scales in Kuantan Singingi Regency, Riau. The data collection technique used confidence sampling. The data used is primary. Primary data was obtained from the results of questionnaires distributed to respondents. Data analysis was carried out with the help of the SPSS 23 application for windows. The result of this research is that promotion has no positive effect on business competition in Kuantan Singingi Regency, Riau. Meanwhile, price and business ethics affect business competition in Kuantan Singingi Regency, Riau.

Item Type: Thesis (Masters)
Additional Information: Pembimbing: Dr. H. DARMAWAN, M.AB
Uncontrolled Keywords: promotion; price; business ethics business competition; palm oil
Subjects: Bisnis
Ekonomi Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah (S2)
Depositing User: Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id]
Date Deposited: 01 Feb 2023 14:25
Last Modified: 01 Feb 2023 14:25
URI: http://digilib.uin-suka.ac.id/id/eprint/55768

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