STRATEGI DIGITAL MARKETING DALAM UPAYA MEMBENTUK BRAND AWARENESS (STUDI DESKRIPTIF PADA INSTAGRAM @ASSAKINAHTOURJOGJA)

Diah Ayu Perwita, NIM.: 18107030009 (2022) STRATEGI DIGITAL MARKETING DALAM UPAYA MEMBENTUK BRAND AWARENESS (STUDI DESKRIPTIF PADA INSTAGRAM @ASSAKINAHTOURJOGJA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Digital marketing is the activity of marketing a brand or service using digital media through the role of the internet as a driving force. This was also carried out by Assakinah Tour Jogja, in an effort to form brand awareness, Assakinah Tour Jogja used social media Instagram, this study aims to analyze digital marketing strategies in an effort to form brand awareness. This research uses AISAS theory by dentsu, this research uses a qualitative descriptive approach, data collection techniques use interviews, observation and documentation, in analyzing data using Miles and Huberman analysis in the form of data collection, data presentation and drawing conclusions. based on the results of this study it can be concluded that Assakinah Tour Jogja was successful in establishing brand awareness by optimizing the features contained in Instagram social media.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Niken Puspitasari, S.IP., M.A
Uncontrolled Keywords: Digital Marketing, Brand Awareness, Instagram, AISAS
Subjects: Ilmu Komunikasi
Media Sosial
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 06 Feb 2023 08:34
Last Modified: 07 Feb 2023 10:16
URI: http://digilib.uin-suka.ac.id/id/eprint/55865

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