LAYANAN PERPUSTAKAAN MELALUI PEMANFAATAN MEDIA SOSIAL DI PERGURUAN TINGGI KEAGAMAAN ISLAM NEGERI PADA MASA PANDEMI COVID-19

Ayu Yuli Wijayanti, NIM.: 20200012011 (2022) LAYANAN PERPUSTAKAAN MELALUI PEMANFAATAN MEDIA SOSIAL DI PERGURUAN TINGGI KEAGAMAAN ISLAM NEGERI PADA MASA PANDEMI COVID-19. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The Covid-19 pandemic with the implementation of government policies regarding recommendations for working from home, studying from home, and worshiping from home as a preventive measure. This situation makes the position of the library in a dilemma and faces a crisis. Service demands and fulfillment of reference and collection needs for users must still be fulfilled. However, face-to-face services are omitted. Therefore social media is a platform that allows it to be used to meet the demands of this task. This study uses descriptive qualitative methods to find out, explore and analyze; first, the use of library social media for PTKIN library services during the Covid-19 Pandemic. Second, the utilization of the social media features of the PTKIN library during the Covid- 19 Pandemic. Third, the supporting and inhibiting factors for library services through the use of social media at PTKIN during the Covid-19 Pandemic. The subjects of this research are social media accounts owned by three PTKIN libraries, namely Youtube, Instagram, and TikTok. Data collection techniques used in this study are observation, documentation, and interviews. To test the validity and validation of data in this study using the triangulation method. Based on the results of the study, it shows that there are five forms of social media utilization that are used by the dominant PTKIN library to convey information in the form of announcements and promotions. Apart from that, it is also to provide tutorial guides and documentation of activities. The response of media users shows positive results seen from likes and comments on social media. Supporters in the use of social library media are the ease of obtaining information source factors, librarian mindset, and social media literate work environment and the availability of costs in procuring software designs. In addition, the key factor is the availability of competent human resources

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