PENGARUH PENGETAHUAN DAN PROMOSI TERHADAP MINAT PETANI MENGGUNAKAN JASA PERBANKAN SYARIAH (STUDI KASUS PADA PETANI DESA PURWOBINANGUN, KECAMATAN PAKEM, KABUPATEN SLEMAN)

Akbar Kurniawan, NIM.: 16830063 (2023) PENGARUH PENGETAHUAN DAN PROMOSI TERHADAP MINAT PETANI MENGGUNAKAN JASA PERBANKAN SYARIAH (STUDI KASUS PADA PETANI DESA PURWOBINANGUN, KECAMATAN PAKEM, KABUPATEN SLEMAN). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Agriculture until now has also become the basis of livelihoods in rural areas. At this time technological developments also cannot be denied very influential on the agricultural sector, so it is necessary to have a large enough capital to support agricultural production which is supported by agricultural tools and production facilities. So far the agricultural sector still relies on people's credit institutions but the capital obtained from people's credit institutions is still not sufficient. In providing capital, farmers can take advantage of Islamic banking services. This study aims to determine the effect of knowledge and promotion variables on farmers' interest in using Islamic banking. analysis used is multiple regression analysis. The results of this study are that the knowledge variable has no effect on farmers' interest in using Islamic banking where the partial test results yield a Sig value. of 0.078 > 0.05. While the promotion variable partially has a significant effect on farmers' interest in using Islamic banking with Sig. 0.000 < 0.05.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Muhfiatun, S.E.I, M.E.I
Uncontrolled Keywords: knowledge; promotion; interest of farmers; Islamic banking
Subjects: Manajemen Keuangan Syariah
Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Keuangan Syariah (S1)
Depositing User: Dra. Khusnul Khotimah, SS, M.IP -
Date Deposited: 22 Feb 2023 14:05
Last Modified: 05 Jul 2023 11:42
URI: http://digilib.uin-suka.ac.id/id/eprint/56537

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