Fitria Ningsih, NIM.: 17108020124 (2023) PENGARUH PRODUK, CITRA PERUSAHAAN DAN LINGKUNGAN TERHADAP MINAT MEMBUKA REKENING BANK SYARIAH INDONESIA SECARA ONLINE DENGAN ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL MODERATING (STUDI KASUS MASYARAKAT KABUPATEN KEBUMEN). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGARUH PRODUK, CITRA PERUSAHAAN DAN LINGKUNGAN TERHADAP MINAT MEMBUKA REKENING BANK SYARIAH INDONESIA SECARA ONLINE DENGAN ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL MODERATING (STUDI KASUS MASYARAKAT KABUPATEN KEBUMEN))
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Text (PENGARUH PRODUK, CITRA PERUSAHAAN DAN LINGKUNGAN TERHADAP MINAT MEMBUKA REKENING BANK SYARIAH INDONESIA SECARA ONLINE DENGAN ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL MODERATING (STUDI KASUS MASYARAKAT KABUPATEN KEBUMEN))
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Abstract
This study aimed to determine the effect of product, corporate image, and environment on the intention of people to open an Bank Syariah Indonesia online account in Kebumen Regency, using Electronic Word of Mouth as a moderating variable. The population in this study is all the people of Kebumen Regency who have not an Bank Syariah Inddonesia account. Samples were taken using accidental sampling technique with the following criteria: (1) the people of Kebumen Regency who have not a BSI account, and (2) those aged more than 17 years, as many as 100 respondents. All data were processed and analyzed using SmartPLS 3.0. The results showed that : (1) Products has a positive and significant effect on the intention to open a BSI account online. (2) The corporate image has a positive and significant effect on the intention to open a BSI account online. (3) The environment has no effect on the intention to open a BSI account online. (4) Electronic Word of Mouth has no influence on product relations regarding the interest in opening Bank Syariah Indonesia accounts online. (5) Electronic Word of Mouth has no influence on corporate image relations regarding the interest in opening Bank Syariah Indonesia accounts online. (6) Electronic word of mouth has no influence on environmental relations regarding the interest in opening Bank Syariah Indonesia online account.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Pembimbing: Joko Setyono S.E., M.Si |
| Uncontrolled Keywords: | Citra Perusahaan, Produk, Electronic Word of Mouth |
| Subjects: | Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 28 Feb 2023 08:15 |
| Last Modified: | 28 Feb 2023 08:15 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/56672 |
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