PENGARUH PSIKOLOGIS, GAYA HIDUP, DAN RELIGIUSITAS TERHADAP MINAT NASABAH DALAM MEMILIH PRODUK TABUNGAN HAJI ( STUDI KASUS BANK SYARIAH INDONESIA KC YOGYAKARTA KOLONEL SUGIONO )

Muhammad Akif Munawwar, NIM.: 18108020045 (2023) PENGARUH PSIKOLOGIS, GAYA HIDUP, DAN RELIGIUSITAS TERHADAP MINAT NASABAH DALAM MEMILIH PRODUK TABUNGAN HAJI ( STUDI KASUS BANK SYARIAH INDONESIA KC YOGYAKARTA KOLONEL SUGIONO ). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH PSIKOLOGIS, GAYA HIDUP, DAN RELIGIUSITAS TERHADAP MINAT NASABAH DALAM MEMILIH PRODUK TABUNGAN HAJI ( STUDI KASUS BANK SYARIAH INDONESIA KC YOGYAKARTA KOLONEL SUGIONO )) 18108020045_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (2MB) | Request a copy

Abstract

This study aims to determine the psychological influence, lifestyle and religiosity on customer interest in choosing Hajj savings products at Bank Syariah Indonesia KC Colonel Sugiono Yogyakarta City. This study used a purposive sampling technique in which the sample in this study used certain considerations. It was obtained that the sample size used in this study was 43 customers. This research method uses a quantitative approach with analysis techniques reliability test, validity test, multiple linear regression test, statistical t test, f test, determinant coefficient (R2) and multiple classical assumption test with the help of SPSS. The data collection technique used is using a questionnaire. The results showed that psychology had no significant effect on the t-value of 0.807 while the significance value was 0.425, lifestyle had a significant effect on the t-count of 2.599 and a significance value of 0.013, religiosity had a t-count of 2.973 and a significance of 0.005 so that it had a significant effect on the customer's interest in saving Hajj savings at the Bank Indonesian Sharia KC Colonel Sugiono Yogyakarta City.

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