KONTEN DAKWAH DIGITAL DI MEDIA SOSIAL DALAM MENYAMPAIKAN PESAN KEAGAMAAN UNTUK ANAK MUDA (ANALISIS ISI PADA TIKTOK AKUN @syam_elmarusy)

Alya Maoli, NIM.: 17107030006 (2022) KONTEN DAKWAH DIGITAL DI MEDIA SOSIAL DALAM MENYAMPAIKAN PESAN KEAGAMAAN UNTUK ANAK MUDA (ANALISIS ISI PADA TIKTOK AKUN @syam_elmarusy). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (KONTEN DAKWAH DIGITAL DI MEDIA SOSIAL DALAM MENYAMPAIKAN PESAN KEAGAMAAN UNTUK ANAK MUDA (ANALISIS ISI PADA TIKTOK AKUN @syam_elmarusy)) 17107030006_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (4MB) | Preview
	Text (KONTEN DAKWAH DIGITAL DI MEDIA SOSIAL DALAM MENYAMPAIKAN PESAN KEAGAMAAN UNTUK ANAK MUDA (ANALISIS ISI PADA TIKTOK AKUN @syam_elmarusy)) 17107030006_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Updated Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

Currently there are many religious figures or preachers who use social media as a medium of preaching. The da'wah account TikTok @syam_elmarusy or Ustadz Syam Elmarusy Nur Makka is one of the preachers who keeps up with the times by utilizing social media TikTok for preaching. The TikTok da'wah account @syam_elmarusy has changed the impression of TikTok which is considered negative to positive by presenting a variety of interesting da'wah content so that he is nicknamed the CEO of Al-Tiqtoqiah. The purpose of this research is to analyze how digital da’wah content on social media TikTok accounts @syam_elmarusy in building religious messages for young people. This research is a qualitative descriptive using the research subject, namely the account TikTok @syam_elmarusy. Data were collected using observation, interview, and documentation techniques. The data collected was then analyzed using the content analysis method. The results showed that the content of digital da’wah on social media TikTok accounts @syam_elmarusy in building religious messages for young people is effective and relevant to the current situation because the content of preaching is always updated with problems that occur among young people. Preaching content accounts @syam_elmarusy utilizes the features in TikTok to make followers easier to understand the religious message conveyed. Da’wah follows a trend supported by the use of the basic verses of the Quran and authentic Hadith. The use of clear sources is a strong thing in studying the teachings of Islam. Young people respond well to accounts @syam_elmarusy da’wah content with comments, likes, reposts, and sharing their da’wah content.

Share this knowledge with your friends :

Actions (login required)

View Item