PERAN PROGRAM CSR ONLINE SCHOLARSHIP COMPETITION DALAM MEMBENTUK CITRA PERUSAHAAN MEDCOM

Shidiq Purwa Pandawa A., NIM.: 18107030109 (2023) PERAN PROGRAM CSR ONLINE SCHOLARSHIP COMPETITION DALAM MEMBENTUK CITRA PERUSAHAAN MEDCOM. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The background of this research is phenomenon corporate social responsbility that many companies do. This phenomenon not detached from constitution arrange. In additional to aborting obligations, corporate certanly obtain the benefit either in the form of material and non material benefit, spesifically image for the corporate. In this reseacrh, researcher see the program is what the mess media can do, especially Medcom.id. The corcoraton conduct the education program which is known as Online Schoolarship Competiton or OSC. This research discuss focused on how the OSC (Online Schoolarship Competiton) or build up the image of corporate and how the program yield a material and non material profit. This research spesifically use three theory, the tripple bottom line, corporate image theory and SWOT analytic theory. This research construct OSC (Online Schoolarship Competiton) or not only describe material benefit but also the corporate image. Medcom succeed develop the corporate image by receiving an award from Kemenristekdikti at 2018.

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