PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE

Stepanus Sigit Pranoto, NIM.: 17300016014 (2023) PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE. Doctoral thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study discusses the shift of da’wah landscape and the construction of Islamic authority in YouTube. One of popular social media platforms, YouTube provides a new landscape in order to produce and reproduce Islamic da’wah. In this new landscape preachers from various background try to construct their authority, perform as authoritative figures delivering knowledge of Islam. It leads to the proliferation of da’wah contents and to the emergence of new patterns of Islam knowledge transmission in the society. Using mediatization and Kozinets’ netnographic perspective approaches, the study would trace the success of preachers in constructing Islamic authority through da’wah contents in YouTube platform. As an analytical framework, Mediatization approach was employed to see the transformation occurring in relation with religion and media. Netnographic approach was the methodological framework to examine and trace the new custom through inspection, interaction, and immersion in a digital room. In particular, the study discussed three preacher figures selected on their Islamic education capacity and media capability basis. The Islamic capacity was judged from their Islam education, both formal and non-formal, background and their mastery of sources of Islam, while social media capability was viewed from the preachers’ ability to and involvement in utilizing variety social media platforms. First, Ustadz Steven Indra Wibowo represents a preacher with inadequate Islam education background but good at social media. Second, KH. Abdul Syakur Yasin represents those with adequate Islam education background but less capable in social media. Third, Habib Husein Ja’far Al Hadar represents preachers with Islam education background and social media adequacy. The study discovered the following points. First, out of existing da’wah contents, the shift of da’wah landscape did not necessarily leave the existing ones, even farther expanding the reach of message dissemination. Second, in mediatization perspective contents of da’wah were the results of negotiation and adaptation between religious interests and the logic of media bringing about a construction of a particular meaning that can be accessed publicly. Third, religious mediatization put ulamas opinion leaders or religious influencers who presented variety opinions to society through social media. The study also discovered that the success of the preachers constructing authority through da’wah contents was due to the strategy being implemented. There were three strategies uncovered: first, identity commodification strategy in which preachers appear as attracting-people’s-attention commodity; second, network collaboration strategy in which variety networks were invited to involve in the activity for a da’wah expansion; third, interactive communication strategy in which preachers built a virtual social bound with the audience through the contents they upload.

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