Ade Aisah Putri Insani Chaniago, NIM.: 20208012043 (2023) DETERMINAN KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL (Studi Mahasiswa IAIN Fatahul Muluk Papua). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (DETERMINAN KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL (Studi Mahasiswa IAIN Fatahul Muluk Papua))
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Text (DETERMINAN KEPUTUSAN PEMBELIAN PRODUK MAKANAN HALAL (Studi Mahasiswa IAIN Fatahul Muluk Papua))
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Abstract
The main objective of this study is to analyze the determinants of purchasing decisions for halal food products. This study uses a quantitative approach with primary data. The data was obtained through a questionnaire distributed to respondents who were students at IAIN Fattahul Muluk Papua which amounted to 120 samples. The data analysis used in this study is the Structural Equation Model-Partial Least Square (SEM-PLS) with the help of WarpPLS Software Version 7.0. The results of this study showed that the attitude variable had a positive and insignificant effect with a path coefficient value of 0.077 and a p-value of 0.195; subjective norms have a positive and insignificant effect with a path value of coefficient 0.061 and a p-value of 0.251; the perception of self-control has a positive and insignificant effect with a path value of 0.117 and a p-value of 0.094; the halal label has a positive and insignificant effect with a path value of 0.099 and a p-value of 0.134; the price of the product has a positive and insignificant effect with a path value of 0.178 and a p-value of 0.022; product quality has a positive and significant effect with a path value of 0.364 and a p-value of 0.000; and the product material has a positive and significant effect with a path value of 0.289 and p-value 0.000, so it can be concluded that attitudes, subjective norms, perceptions of self-control, halal labels, prices have not been proven in determining purchasing decisions whereas The quality of products and product ingredients is proven in determining the purchase decision of halal food products.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information / Supervisor: | Pembimbing: Dr. Jeihan Ali Azhar, S.Si., M.E.I. |
| Uncontrolled Keywords: | TPB; Halal Label; product price; product quality; product ingredients; purchasing decision |
| Subjects: | Ekonomi Syariah Industri Halal |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah (S2) |
| Depositing User: | Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id] |
| Date Deposited: | 29 Mar 2023 14:37 |
| Last Modified: | 29 Mar 2023 14:37 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/57522 |
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