DETERMINAN MINAT MENGGUNAKAN PRODUK TABUNGAN PADA BANK SYARIAH INDONESIA CABANG BANTUL

Lia Lestari, NIM.: 20208012042 (2023) DETERMINAN MINAT MENGGUNAKAN PRODUK TABUNGAN PADA BANK SYARIAH INDONESIA CABANG BANTUL. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Bank Syariah Indonesia is a new bank from the merger of three banks. Until now, people still think that Islamic banks are no different from other conventional banks, only that the word sharia is added. So I, as a researcher, am trying to find out the number of people who have joined as customers of Bank Syariah Indonesia, especially since Bank Syariah Indonesia is still very new and public interest is still very strong with conventional banks. This study seeks to test and analyze attitudes, subjective norms, behavioral control, service quality, Islamic financial literacy, and Islamic branding, which affect the interest of the millennial generation in using savings products at Bank Syariah Indonesia, Bantul Branch. This study took a sample of 240 respondents with data collection techniques by distributing questionnaires through the Google form. This study was analyzed using the eviews 10 application. The results of statistical tests showed that the variables of attitude, behavior control, service quality and Islamic branding had no effect on the intention to save at the BSI Bantul branch. Meanwhile, the variables of subjective norms and literacy of sharia norms show an influence on the interest in saving at the BSI Bantul branch.

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