ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM MEMBANGUN CITRA PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF PADA SIMPLY HOMY GUEST HOUSE YOGYAKARTA)

Tri Susanto, NIM.: 08730080 (2011) ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM MEMBANGUN CITRA PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF PADA SIMPLY HOMY GUEST HOUSE YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM MEMBANGUN CITRA PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF PADA SIMPLY HOMY GUEST HOUSE YOGYAKARTA)) BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview
	Text (ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM MEMBANGUN CITRA PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF PADA SIMPLY HOMY GUEST HOUSE YOGYAKARTA)) BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

The development of technology and communication changes the human behavior to get the information fasi and easily. Internet has changed the world into 4iny space. This situation opens ihe new understanding to the public relation afficers and business people. They find out the new way to maintain their business teputation through an approach namely cyber public relation. The development of social media such as facebook, twitter, my space, you tube, etc has become a new lifestyle for the people of Indonesia. This is off course “can be used 10 build corporate image with a simple, fast and not too much cost. “The less use of social media is the reason why this research is done in order to 'analyze how big a role of social media to build corporate image. This study used a gualitative descriptive method through direct sobservation by condueting an interview to the public relation officers in Simply :Homy and doing literature review. It is one of the guesthouse provider in “Yogykarta. This research findings find out that: first, the importance of the use of : social media in building the image and public trust must be supported by good and “professional management. Secondly by using social media, it is more convenience in doing a communication to the public The conglusion of this study is that the role of the public relation officer in : Simply Homy Guest House is less than optimal. This can be seen from the “minimum feedback in the using of the social media. The much use of social media :reguire bettor performance.

Share this knowledge with your friends :

Actions (login required)

View Item