MEDIA SOSIAL DALAM PERSPEKTIF DAKWAH: MEMBANGUN KOMUNIKASI DI MEDIA SOSIAL TIKTOK @POJOKSATUSLEBRITIS BERDASARKAN ETIKA KOMUNIKASI

Lia Wati Harahap, NIM.: 21202011002 (2023) MEDIA SOSIAL DALAM PERSPEKTIF DAKWAH: MEMBANGUN KOMUNIKASI DI MEDIA SOSIAL TIKTOK @POJOKSATUSLEBRITIS BERDASARKAN ETIKA KOMUNIKASI. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Social media is an important communication tool in the lives of Indonesian people. The Tiktok application is one of the social media that is widely used by users. Netizens, as netizens are active in various social media activities. However, it is important for netizens to pay attention to communication ethics in social media, especially in using good language style, not offending other people, and not doing body shaming. Islamic communication ethics emphasizes not to talk about the disgrace of others, because it is the same as eating one's own brother's carcass. However, there are still many netizens who do not pay attention to ethics in commenting on social media, so Indonesia is considered the most disrespectful in Southeast Asia. Therefore, awareness is needed to build good communication ethics in social media. This research is a qualitative descriptive with a virtual ethnographic approach. The primary data source is @pojoksatuselebritis TikTok account , while the secondary data is in the form of comments on @pojoksatuselebritis TikTok account . The results of this study show that in tiktok posts it can @pojoksatuselebriti be seen that social media users or net citizens make the comment column @pojoksatuselebritis a form of social media forum in the perspective of da'wah. These social media users make the comment column a forum for interaction, spreading da'wah messages, raising awareness about Islam, content containing da'wah, overcoming other challenges, becoming a source of learning. Not only that, netizens have also given their comments based on communication ethics such as Qaulan Sadidah, Qaulan Baligah, Qaulan Maysurah, Qaulan Layyina, Qaulan Karima, and Qaulan Ma'rufan

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