Syadathul Ummah, NIM.: 19107030007 (2023) PENGARUH TERPAAN MEDIA DAN KONTEN LITERASI FINANSIAL TERHADAP MINAT PENGELOLAAN KEUANGAN GENERASI Z (SURVEY PADA FOLLOWERS AKUN INSTAGRAM @FELICIAPUTRITJIASAKA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGARUH TERPAAN MEDIA DAN KONTEN LITERASI FINANSIAL TERHADAP MINAT PENGELOLAAN KEUANGAN GENERASI Z (SURVEY PADA FOLLOWERS AKUN INSTAGRAM @FELICIAPUTRITJIASAKA))
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Text (PENGARUH TERPAAN MEDIA DAN KONTEN LITERASI FINANSIAL TERHADAP MINAT PENGELOLAAN KEUANGAN GENERASI Z (SURVEY PADA FOLLOWERS AKUN INSTAGRAM @FELICIAPUTRITJIASAKA))
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Abstract
This study aims to measure the effect of media exposure and financial literacy content, presented on Instagram @Feliciaputritjisaka on Generation Z's interest in financial management. This is due to the increasing use of fintech (Financial Technology) and has a significant impact, such as ignoring the validity of information conveyed by the media and consumptive behavior that is supported by a lack of financial literacy. Instagram account @Feliciaputritjisaka presents content that can motivate readers to be more aware of the importance of managing finances. The research method used is correlational quantitative method, with data collection techniques in the form of surveys and distributing questionnaires. This research involved 100 respondents from @Feliciaputritjiasaka's Instagram followers who came from generation Z. In addition, the S-R communication theory was used as a foundation in data collection. The results of this study show that there is an influence of media exposure and financial literacy content on generation Z's financial management interest as much as 81.3%.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Pembimbing: Lukman Nusa, M.I.Kom. |
| Uncontrolled Keywords: | Media Exposure, Financial Literacy, Financial Management, Social Media |
| Subjects: | Komunikasi Sosial Media Sosial |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 19 May 2023 08:24 |
| Last Modified: | 19 May 2023 08:24 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/58709 |
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