Yudiyanto, NIM.: 18108030014 (2023) DETERMINAN MINAT BELI ULANG PRODUK MAKANAN HALAL (STUDI PADA SUKA HALAL FOODCOURT). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (DETERMINAN MINAT BELI ULANG PRODUK MAKANAN HALAL (STUDI PADA SUKA HALAL FOODCOURT))
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Text (DETERMINAN MINAT BELI ULANG PRODUK MAKANAN HALAL (STUDI PADA SUKA HALAL FOODCOURT))
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Abstract
This study aims to examine the influence of halal certification, halal awareness, Experiential Marketing, and Service Quality on repurchase intention at Suka Halal Foodcourt UIN Sunan Kalijaga Yogyakarta. This is a quantitative study using purposive sampling technique with 75 respondents. Data were collected through questionnaires distributed to visitors of Suka Halal Foodcourt. Multiple linear regression analysis using SPSS25 was employed to analyze the data. The results indicate that halal certification does not have a significant effect on repurchase intention, while halal awareness, Experiential Marketing, and Service Quality have a significant effect on repurchase intention.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Pembimbing: Rizaldi Yusfiarto, S.Pd., M.M |
| Uncontrolled Keywords: | Minat Beli Ulang, Halal Awareness, Experiential Marketing, Service Quality |
| Subjects: | Manajemen Keuangan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Manajemen Keuangan Syariah (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 27 Jun 2023 11:44 |
| Last Modified: | 27 Jun 2023 11:44 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/59325 |
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