PENGARUH INOVASI, TEKNOLOGI DAN JAMINAN PRODUK HALAL TERHADAP SMEs PERMORMANCE DI ERA POST PANDEMIC DEGAN GOVERNMENT SUPPORT SEBAGAI MODERASI

M Happy Mudzakkir, NIM.: 18108040078 (2023) PENGARUH INOVASI, TEKNOLOGI DAN JAMINAN PRODUK HALAL TERHADAP SMEs PERMORMANCE DI ERA POST PANDEMIC DEGAN GOVERNMENT SUPPORT SEBAGAI MODERASI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research is a quantitative research that aims to determine the effect of innovation, information technology, halal product assurance (JPH) on the performance of MSMEs with government support as moderation. This research is motivated by the phenomenon of the covid 19 pandemic that has occurred since 2019 which has caused various impacts, one of which has occurred in the MSME economic sector. This study uses primary data originating from MSME actors who are processed in the DIY area, data is collected using an online questionnaire which then uses the smartPLS 4 software. The results of this study show that: 1). Innovation and technology have a positive effect on MSME performance; 2) Halal Product Assurance (JPH) does not show positive results so it does not have a significant effect on the performance of MSEs; 3) Government support does not lead to positive results or does not moderate the relationship between innovation, information technology, and (JPH).

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