ANALISIS DAMPAK PENGEMBANGAN OBJEK WISATA TERHADAP PEREKONOMIAN MASYARAKAT (STUDI KASUS PADA OBJEK WISATA UMBUL BRONDONG DESA NGRUNDUL KECAMATAN KEBONARUM)

Fadhila Rahma Kusumaningrum, NIM.: 19108010082 (2023) ANALISIS DAMPAK PENGEMBANGAN OBJEK WISATA TERHADAP PEREKONOMIAN MASYARAKAT (STUDI KASUS PADA OBJEK WISATA UMBUL BRONDONG DESA NGRUNDUL KECAMATAN KEBONARUM). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Indonesia is a country that has natural beauty and charm which have the potential to develop the tourism sector. The development of Indonesia's tourism sector is expected to be able to move the economy of Indonesia in a better direction. According to data from the Ministry of Tourism and Creative Economy in 2017, the tourism sector contributed 4.11% to GDP and continued to increase until 2019, but it had experienced a decline in 2019 due to the Covid-19 pandemic. Tourism development is encouraged in various regions in Indonesia, one of which is in Ngrundul Village by developing Umbul Brondong tourist attraction. This study aims to analyze the impact of tourist attraction development on the economic conditions of the community. This research is conducted at Umbul Brondong tourist attraction, Ngrundul Village, Kebonarum Sub-district, Klaten Regency, Central Java Province. This research is a type of field research or field reseach that uses quantitive research methods using the SEM-PLS analysis tool with primary data. Respondents in this study were business actors, BUMDes employees and the surrounding community who live a 1.5 km radius around the Umbul Brondong tourist attraction. The results show that the variable Facilities & Infrastructure and Accessibility have a significant negative effect on the community's economy, and the marketing strategy variable has a significant positive effect on the community's economy with a coefficient value of 0.450. This shows that the more active promotion is packaged attractively both from social media and word of mouth carried out by the community or local government, the more can attract visitors to be able to visit Umbul Brondong tourist attraction which will affect the economic conditions of the community through economic activities carried out in the Umbul Brondong tourist attraction area.

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