Rindi Antika, NIM.: 19108020011 (2023) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PERILAKU PENGGUNAAN MOBILE BANKING BANK SYARIAH INDONESIA DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 3 (UTAUT 3). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PERILAKU PENGGUNAAN MOBILE BANKING BANK SYARIAH INDONESIA DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 3 (UTAUT 3))
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Text (ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PERILAKU PENGGUNAAN MOBILE BANKING BANK SYARIAH INDONESIA DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 3 (UTAUT 3))
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Abstract
Mobile Banking is one of the main components in the digital strategy. Bank Syariah Indonesia also provides BSI Mobile services. BSI Mobile users continue to increase, but not in proportion to the total number of BSI customers. This study aims to determine the factors that influence behavioral interest in using BSI Mobile Banking. In this study applying quantitative methods and using the theory of UTAUT-3. This study took a sample of Islamic banking students in Yogyakarta. The research was analyzed using the PLS (Partial Least Square) based SEM (Structural Equation Model) approach. The results of statistical tests show that Facilitating Conditions, Price Value, and Personal Innovativeness affect the Behavioral Interest in using BSI Mobile Banking among Islamic Banking students at UIN, UII, UAD, UAA, and STEI Yogyakarta. Whereas Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, and Habit do not affect the Behavioral Interest in using BSI Mobile Banking among Islamic Banking students at UIN, UII, UAD, UAA, and STEI Yogyakarta.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Pembimbing: Rifaatul Indana. S.E.I., M.E. |
| Uncontrolled Keywords: | Mobile Banking, Bank Syariah, UTAUT 3 |
| Subjects: | Perbankan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 03 Jul 2023 08:39 |
| Last Modified: | 03 Jul 2023 08:39 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/59357 |
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