PENGARUH PENDAPATAN, CITRA PERUSAHAAN, DAN DAFTAR TUNGGU HAJI TERHADAP MINAT GENERASI Z MENABUNG TABUNGAN HAJI DI BANK SYARIAH

Misbakhul Munir, NIM.: 19108020064 (2023) PENGARUH PENDAPATAN, CITRA PERUSAHAAN, DAN DAFTAR TUNGGU HAJI TERHADAP MINAT GENERASI Z MENABUNG TABUNGAN HAJI DI BANK SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Hajj is a mandatory worship for every Muslim. This study discusses the topic of Hajj with several factors that are thought to influence it. Therefore, the use of income, corporate image and haj waiting lists which are the focus of research is expected to find out in more detail about the effect on the intention to save in generation Z. The use of descriptive quantitative research methods, regression analysis tools, and software SPSS 24, this study succeeded in reaching 128 respondents in Cirebon Regency. The results of the study prove that each independent variable has an effect either simultaneously or partially on the dependent variable, with the highest influence is on corporate image. Therefore, the company (bank) should continue to have a good image in order to attract potential customers. Likewise other factors that can be considered in product sales..

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