DETERMINAN KEPUTUSAN MASYARAKAT DALAM MENYALURKAN DONASI MELALUI PLATFORM FINTECH CROWDFUNDING KITABISA.COM

Varikha Nur Umah, NIM.: 19108030083 (2023) DETERMINAN KEPUTUSAN MASYARAKAT DALAM MENYALURKAN DONASI MELALUI PLATFORM FINTECH CROWDFUNDING KITABISA.COM. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the effect of religiosity, digital literacy, transparency, brand awareness, trust in people's decisions in channeling donations through the fintech crowdfunding platform Kitabisa.com. This research is a quantitative research with survey techniques. The sampling technique used is purposive sampling. The analytical method used is PLS-SEM with the primary type tested using SmartPLS 3.0. The number of samples in the study were 188 community respondents who had donated through the Kitabisa.com fintech crowdfunding platform. The results of the study prove that partially the variables of religiosity, digital literacy, transparency, brand awareness, and trust have a positive effect on the decision to donate through the Kitabisa.com fintech crowdfunding platform.

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