PENERAPAN AISAS PADA KIRIMAN CAROUSEL AKUN @DNVB.ID SEBAGAI STRATEGI EDUKASI FOLLOWERS TENTANG BISNIS

Muhammad Azam Mirfaka, NIM.: 19107030069 (2023) PENERAPAN AISAS PADA KIRIMAN CAROUSEL AKUN @DNVB.ID SEBAGAI STRATEGI EDUKASI FOLLOWERS TENTANG BISNIS. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Instagram can be placed to talk, engage, and share content. Instagram Carousel creates a more expanding way of explanation by giving the information into 10 slides. It can be useful if the content give insights and education among the audiences such as business strategy. Small and Medium Enterprise (SME) in Indonesia are still in the low percentage from the ideal rank due to lack of access, resources and information about business strategy. Meanwhile SME in Indonesia has contributed to employement absorption more than 90 percent which this is a great number. Thus, @DNVB.ID comes into Instagram to help those who poor in access can easily access the information by giving insights through Instagram Carousel by AISAS application to educate audiences through Instagram channel. In this research, researcher will analize the appliance of AISAS strategy on @DNVB.ID Instagram account using qualitative descriptive method. With the theory of AISAS strategy concept researcher will collect the data and analyze it so that researcher will get conclusion at the end of research. Data was collected by using interview section to the owner of @DNVB.ID Instagram account, @DNVB.ID followers and practitioner to get data validation.

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