PENGARUH INTENSITA S MENGAKSES AKUN INSTAGRAM @saritiw TERHADAP PERILAKU BERBUSANA MUSLIMAH FOLLOWERSNYA

Devia Anggraeni Talikasih, NIM.: 17102010084 (2023) PENGARUH INTENSITA S MENGAKSES AKUN INSTAGRAM @saritiw TERHADAP PERILAKU BERBUSANA MUSLIMAH FOLLOWERSNYA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This thesis entitled "The Influence of Intensity in Accessing the Instagram Account @saritiw on the Dressing Behavior of Muslimah Followers" was conducted by Devia Anggraeni Talikasih, student ID 17102010084, in 2023. The study was carried out at the Department of Islamic Communication and Broadcasting, Faculty of Dakwah and Communication, State Islamic University Sunan Kalijaga Yogyakarta. The main objective of this research was to examine the potential impact of accessing the Instagram account @saritiw on the dressing behavior of Muslimah followers who follow this account. The theoretical framework employed in this study was the Uses and Effects theory. This research followed a quantitative approach, with data being collected through the distribution of questionnaires to 270 respondents who were followers of the Instagram account @saritiw. The data collected was then analyzed using the IBM SPSS Statistics 25 software. The findings of this study revealed a significant influence of accessing the Instagram account @saritiw on the dressing behavior of Muslimah followers @saritiw.

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