Fitriah Syarifulloh, NIM.: 18108020096 (2023) PENGARUH PENGETAHUAN, LOKASI, DAN PROMOSI TERHADAP MINAT MENABUNG DI BANK SYARIAH DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI (STUDI KASUS MAHASISWA UNIVERSITAS ISLAM DAN MAHASISWA UNIVERSITAS UMUM DI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGARUH PENGETAHUAN, LOKASI, DAN PROMOSI TERHADAP MINAT MENABUNG DI BANK SYARIAH DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI (STUDI KASUS MAHASISWA UNIVERSITAS ISLAM DAN MAHASISWA UNIVERSITAS UMUM DI YOGYAKARTA))
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Text (PENGARUH PENGETAHUAN, LOKASI, DAN PROMOSI TERHADAP MINAT MENABUNG DI BANK SYARIAH DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI (STUDI KASUS MAHASISWA UNIVERSITAS ISLAM DAN MAHASISWA UNIVERSITAS UMUM DI YOGYAKARTA))
18108020096_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (5MB) | Request a copy |
Abstract
This study aims to determine the effect of knowledge, location, and promotion on the intention to save in Islamic banks with religiosity as a moderating variable. This study used two different types of samples, namely students from Islamic universities and public universities in Yogyakarta. Sampling in research using non-probability samples. The data collection method in this study was a questionnaire distributed by 156 respondents. The analytical tool used is SEM PLS. The results showed that knowledge, location, promotion, and religiosity had a positive effect and the religiosity variable could not moderate knowledge, location, and promotion on the interest in saving
Item Type: | Thesis (Skripsi) |
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Additional Information: | Pembimbing: Hasan Al Banna, SEI., M.E |
Uncontrolled Keywords: | Pengetahuan, Lokasi, Promosi, Minat Menabung, Religiusitas |
Subjects: | Perbankan Syariah |
Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1) |
Depositing User: | Muh Khabib, SIP. |
Date Deposited: | 15 Sep 2023 10:33 |
Last Modified: | 15 Sep 2023 10:33 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/60350 |
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