PENGARUH PENGGUNAAN TEKNOLOGI DIGITAL TERHADAP PENDAPATAN UMKM DI KABUPATEN INDRAMAYU (STUDI KASUS UMKM DI KEC. HAURGEULIS)

Sudirman, NIM.: 19108010052 (2023) PENGARUH PENGGUNAAN TEKNOLOGI DIGITAL TERHADAP PENDAPATAN UMKM DI KABUPATEN INDRAMAYU (STUDI KASUS UMKM DI KEC. HAURGEULIS). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the backbones of the Indonesian economy. MSMEs play an important role in creating jobs, reducing poverty, and improving people's welfare. This is supported by the use of digital technology in economic activities, namely online marketing, marketplaces, online payments. Online marketing makes it easy for businesses to market their products or services at a lower and more efficient cost and can reach a wider and wider consumen. Whereas Marketplace makes it easy for business people to sell products or services practically and without having to meet in person. These technological advances are accompanied by the development of online payments that make it easier for sellers to accept payments for products and services purchased by consumers. Therefore, MSMEs have become one of the driving sectors of the Indonesian economy in recent years. The development and progress of MSMEs cannot be separated from the role of using digital technology in business activities. This research was conducted to determine the effect of the use of digital technology on the income of MSMEs in Haurgeulis District, Indramayu Regency. The population in this study were SMEs in Haurgeulis District with a sample of 140 respondents. Data were collected through distributed questionnaires and estimated using multiple linear regression models with IBM SPSS Statistics 25 software. In this study, the independent variables used were online marketing (X1), marketplace (X2), online marketing (X3). While the dependent variable is MSME income. Based on the test results, it shows that all variables have a positive effect on MSME income in Haurgeulis District. These results illustrate that the use of technology has a positive influence on increasing MSME income in Haurgeulis District

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