PENGARUH MANFAAT, RISIKO KEAMANAN, PERILAKU KEUANGAN DAN PROMO TERHADAP MINAT MAHASISWA DALAM MENGGUNAKAN SISTEM PEMBAYARAN E-WALLET (STUDI PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA)

Meiga Revina Syachputri, NIM.: 19108030050 (2023) PENGARUH MANFAAT, RISIKO KEAMANAN, PERILAKU KEUANGAN DAN PROMO TERHADAP MINAT MAHASISWA DALAM MENGGUNAKAN SISTEM PEMBAYARAN E-WALLET (STUDI PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to analyze what factors can affect the interest of UIN Sunan Kalijaga Yogyakarta students in using a non-cash payment system with a digital wallet (e-wallet). The data analysis method used is SEM (Structural Equation Modeling) with one of the PLS (partial least squares) methods using the SmartPls application. This thesis is a quantitative study using primary data with a sample of 112 students of UIN Sunan Kalijaga. The results of this study are that there is an influence between benefits, financial behavior, and promos on student interest in using e-wallets. In this study it was also found that security risk had no effect on students' interest in using e-wallets. The variable that has the greatest influence on student interest is the promo variable. The greater the promos and discounts offered by financial service providers, the greater the interest of students in using e-wallets. While the variable that has the least influence is the financial behavior variable.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Shulhah Nurullaily, S.H.I., M.E.I
Uncontrolled Keywords: E-wallet, Minat, Manfaat, Promo, UTAUT 2
Subjects: Manajemen Keuangan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Keuangan Syariah (S1)
Depositing User: Muh Khabib, SIP.
Date Deposited: 26 Sep 2023 10:52
Last Modified: 26 Sep 2023 10:52
URI: http://digilib.uin-suka.ac.id/id/eprint/60626

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