Muhammad Arinalhaq, NIM.: 19108030098 (2023) PENGARUH LITERASI KEUANGAN SYARIAH, DIGITAL MARKETING, DAN KEMAMPUAN PENGELOLAAN KEUANGAN SYARIAH TERHADAP KINERJA UMKM COFFEESHOP YOGYAKARTA TAHUN 2023. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PENGARUH LITERASI KEUANGAN SYARIAH, DIGITAL MARKETING, DAN KEMAMPUAN PENGELOLAAN KEUANGAN SYARIAH TERHADAP KINERJA UMKM COFFEESHOP YOGYAKARTA TAHUN 2023)
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Text (PENGARUH LITERASI KEUANGAN SYARIAH, DIGITAL MARKETING, DAN KEMAMPUAN PENGELOLAAN KEUANGAN SYARIAH TERHADAP KINERJA UMKM COFFEESHOP YOGYAKARTA TAHUN 2023)
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Abstract
Coffee culture in Indonesia is increasing, especially after the COVID 19 pandemic. This has led to increased interest in MSMEs in the food and beverage sector of the coffeeshop sub-sector. Business owners or managers who have skills in finance and marketing are believed to be able to improve their business performance. The purpose of this study is to investigate the effect of Islamic financial literacy, digital marketing, and Islamic financial management on the performance of MSMEs. This quantitative research uses primary data with data collection methods, namely questionnaires with Likert scale measurements. The sample in this study were SMEs totaling 112 respondents. The data analysis method is SEM-PLS using SmartPLS software version 4. From the results of the inner and outer model analysis, it was found that there was a significant positive effect on Islamic financial literacy and digital marketing. Meanwhile, financial management has an insignificant effect on the performance of MSMEs.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Pembimbing: Furqonul haq, S.E.I., M.E.I |
| Uncontrolled Keywords: | Literasi Keuangan Syariah, Digital Marketing, Pengelolaan Keuangan Syariah, Partial Least Square (Pls), Inner Model, Outer Model. |
| Subjects: | Manajemen Keuangan Syariah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Manajemen Keuangan Syariah (S1) |
| Depositing User: | Muh Khabib, SIP. |
| Date Deposited: | 26 Sep 2023 11:28 |
| Last Modified: | 26 Sep 2023 11:28 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/60634 |
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