CYBER PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA PESANTREN MELALUI MEDIA SOSIAL INSTAGRAM (STUDI DESKRIPTIF KUALITATIF PADA PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA)

Ade Choerul Maula, NIM.: 19107030104 (2023) CYBER PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA PESANTREN MELALUI MEDIA SOSIAL INSTAGRAM (STUDI DESKRIPTIF KUALITATIF PADA PONDOK PESANTREN AL-MUNAWWIR KRAPYAK YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The development of internet technology makes Cyber Public Relations a necessity for an institution / organization including Islamic boarding school educational institutions. Cyber Public Relations is an initiative as a way or strategy of working academics and PR practitioners by using internet media as a means of publicity or also known as Digital PR. The purpose of this study is to find out cyber PR from the public relations of Al-Munawwir Islamic Boarding School. In improving image through Instagram social media. The research method is descriptive qualitative by adjusting the reality in the field through interviews, observation, and documentation. The results of this study show that Cyber PR conducted by Public Relations of Al-Munawwir Islamic Boarding School is less than optimal, so that the image of pesantren is seen as less good in the view of people who monitor and interact through cyber pesantren media. Therefore, conducting cyber PR optimally by paying attention to media management, content publication, providing information services through virtual interactions in which there is direct feedback, two-way communications and building strong communication relationships with the public through Instagram social media are important aspects in improving the image of pesantren.

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