HUBUNGAN KONFORMITAS DENGAN PERILAKU KONSUMTIF PADA SANTRI PUTRI PENGGUNA ONLINE SHOP

Dela Putri Permata Sari, NIM.: 19107010141 (2023) HUBUNGAN KONFORMITAS DENGAN PERILAKU KONSUMTIF PADA SANTRI PUTRI PENGGUNA ONLINE SHOP. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

With the development of technology, namely the internet, it makes it easier for people to do activities such as online transactions and online shopping, which now these developments have penetrated into the pesantren environment, this causes santri to have consumptive behavior, santri will carry out consumptive behavior by referring to their reference group called conformity. The purpose of this study was to determine whether there is a relationship between conformity to consumptive behavior in female santri who use online shops. The population in this study were female santri of Q complex with a sample of 103 female students. The sampling technique is probability sampling with a simple random sampling system. Data collection tools in the form of conformity scales and consumptive behavior scales. The instrument validity test uses content validity involving express judgment. While reliability using the Cronbach alpha formula with a coefficient value of 0.817 on the consumptive behavior scale while on the conformity scale which is with a value of 0.783. Data analysis using simple regression correlation techniques with the SPSS 25 for windows program. The results of this study indicate a positive and significant relationship between conformity and consumptive behavior in online shop user students. This is indicated by the correlation coefficient (r) of 0.824 and p = 0.000 (p <0.05). This means that the higher the conformity, the higher the consumptive behavior of the Q complex students of the onlineshop marketplace users and vice versa, the lower the conformity, the lower the consumptive behavior of the Q complex students of the onlineshop marketplace. The effective contribution of conformity to the consumptive behavior of Q complex students is 82.4%, which means that the 17.6% contribution comes from other factors.

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