PEMANFAATAN INSTAGRAM SEBAGAI MEDIA DAKWAH (STRATEGI DAKWAH PADA AKUN INSTAGRAM @MAULANAUMAR_)

Hafizhah Ridha Humanisa Nasution, NIM.: 19102010046 (2024) PEMANFAATAN INSTAGRAM SEBAGAI MEDIA DAKWAH (STRATEGI DAKWAH PADA AKUN INSTAGRAM @MAULANAUMAR_). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Basically, da'wah is a two-way communication process that reflects the activity of conveying a message with a specific purpose. Apart from understanding the nature of preaching, thorough strategic planning is also the most important element in achieving the goal of preaching. The transition to da'wah media in the era of technological development has become a new breakthrough in efforts to reach da'wah objects with a wide scope. The social media used is Instagram with 89.15 million users as of January 2023. One of the young preachers who is active in spreading kindness on Instagram is Ustadz Maulana Umar with the Instagram page @maulanaumar_. This research analyzes the da'wah strategy used by the Instagram account @maulanaumar_ along with the form of use of Instagram. This research method uses a qualitative approach with descriptive analysis techniques. The theory used is Al-Bayanuni's theory of da'wah strategy. The data collection method uses interviews, observation and documentation with the Miles and Huberman model data analysis techniques. The research results showed that of the 14 videos analyzed, there were 4 videos that contained a sentimental strategy (Al-manhaj Al-'athifi) by highlighting messages of advice and gentle greetings in them. The next 10 videos use a rational strategy (Al-manhaj Al-aqli) by encouraging missionary partners to think logically through a question column and accompanied by relevant sources. The forms of use of Instagram that are often used are the use of reels, captions, music, question boxes, Instagram highlights, Instagram stories and feeds.

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