GAYA HIDUP METROSEKSUAL DI MEDIA SOSIAL (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE PADA FEEDS INSTAGRAM BEAUTY INFLUENCER @DANANGWISNU)

Nadya Kusuma Amadanti, NIM.: 18107030094 (2023) GAYA HIDUP METROSEKSUAL DI MEDIA SOSIAL (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE PADA FEEDS INSTAGRAM BEAUTY INFLUENCER @DANANGWISNU). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The research titled "gaya hidup metroseksual di media sosial (analisis semiotika ferdinand de saussure pada feeds instagram beauty Influencer @danangwisnu)" aims to analyze the meaning of the metrosexual Lifestyle portrayed on the instagram account of @danangwisnu. The semiotics Theory, with saussure's analysis as the research method, is used in this study. In collecting data, the researcher employed the documentary study method, where The instagram account of the research subject is documented through screenshots. Observation was then conducted to observe the meaning of the metrosexual Lifestyle portrayed through the signs on the content of @danangwisnu's Instagram. Additionally, the literature study method was used by the researcher to Search, view, and analyze data from previous literatures like books and journals. The research results reveal that the signs presented by danang wisnu indicate That he leads a metrosexual lifestyle. This is reinforced by the way danang Portrays the metrosexual lifestyle on his instagram profile.

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