PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN DIGITAL MARKETING TERHADAP KINERJA UMKM DI KEC MAPILLI KAB POLEWALI MANDAR PROV SULAWESI BARAT (STUDI KASUS PEDAGANG MAKANAN DAN MINUMAN)

Muh. Irdan, NIM.: 17108030008 (2024) PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN DIGITAL MARKETING TERHADAP KINERJA UMKM DI KEC MAPILLI KAB POLEWALI MANDAR PROV SULAWESI BARAT (STUDI KASUS PEDAGANG MAKANAN DAN MINUMAN). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN DIGITAL MARKETING TERHADAP KINERJA UMKM DI KEC MAPILLI KAB POLEWALI MANDAR PROV SULAWESI BARAT (STUDI KASUS PEDAGANG MAKANAN DAN MINUMAN)) 17108030008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (4MB) | Preview
	Text (PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN DIGITAL MARKETING TERHADAP KINERJA UMKM DI KEC MAPILLI KAB POLEWALI MANDAR PROV SULAWESI BARAT (STUDI KASUS PEDAGANG MAKANAN DAN MINUMAN)) 17108030008_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This research purposed to analyse and examine correlation between independents variable (literasi keuangan, perilaku keuangan dan digital marketing) to dependent variable (kinerja UMKM). This research using quantitative method and primary data by sharing questionnaire. The instrument of this research is using SPSS software, for examine the correlation of each independents variable to dependent variable. The results of this research is: (1) literasi keuangan have no significant correlation to kinerja UMKM di Kecamatan Mapilli. (2) perilaku keuangan have significant correlation to kinerja UMKM in Kecamatan Mapilli. (3) digital marketing have significant correlation to kinerja UMKM di Kecamatan Mapilli.

Share this knowledge with your friends :

Actions (login required)

View Item