PENGARUH LITERASI KEUANGAN SYARIAH, RELIGIUSITAS, DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN PEMBIAYAAN BANK SYARIAH INDONESIA (STUDI KASUS PADA GURU DAN KARYAWAN MTSN KABUPATEN MAGETAN)

Hanifah Annisaa Putri, NIM.: 20108020004 (2024) PENGARUH LITERASI KEUANGAN SYARIAH, RELIGIUSITAS, DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN PEMBIAYAAN BANK SYARIAH INDONESIA (STUDI KASUS PADA GURU DAN KARYAWAN MTSN KABUPATEN MAGETAN). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to determine the influence of sharia financial literacy, religiosity, and Islamic branding on customers' decisions in using BSI financing for teachers and employees of MTsN Kab. Magetan. This research is quantitative in nature with the aim of testing previously established hypotheses. The population of this research is all MTsN in Magetan, namely there are 10 MTsN. Sampling from this research used a purposive sampling technique. The data in this research was obtained through distributing questionnaires. Primary data in this study used 108 questionnaires that could be processed. The analytical method used is multiple linear regression analysis using IBM SPSS 25 software. The results of this research show that simultaneously, the variables of sharia financial literacy, religiosity, and Islamic branding influence customer decisions. Partially, it shows that the sharia financial literacy variable does not have a significant effect on customer decisions, while the religiosity and Islamic branding variables have a significant effect on customers' decisions in using financing.

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