PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI RISIKO TERHADAP NIAT MENGGUNAKAN ISLAMIC FINANCIAL PRODUCTS DENGAN PERSEPSI KEPERCAYAAN SEBAGAI VARIABEL MODERASI (STUDI PADA MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA)

Prisma Zuhri Saputra, NIM.: 19108030093 (2024) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI RISIKO TERHADAP NIAT MENGGUNAKAN ISLAMIC FINANCIAL PRODUCTS DENGAN PERSEPSI KEPERCAYAAN SEBAGAI VARIABEL MODERASI (STUDI PADA MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI RISIKO TERHADAP NIAT MENGGUNAKAN ISLAMIC FINANCIAL PRODUCTS DENGAN PERSEPSI KEPERCAYAAN SEBAGAI VARIABEL MODERASI (STUDI PADA MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA)) 19108030093_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This study aims to determine the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on Intention to Use Islamic Financial Products with Perceived Trust as a moderating variable (Study on Students in Yogyakarta Special Region). The sampling technique used was purposive sampling. The number of samples in this study were 128 respondents. The analysis method used is PLS-SEM tested using SmartPLS 3. The results of this study indicate that Perceived Usefulness have a positive but insignificant effect on intention to use. Perceived Ease of Use has a significant positive effect on Intention to Use. Perceived Risk has a negative but insignificant effect on Intention to Use. Perceived Trust does not play a role in moderating the relationship between Perceived Usefulness and Perceived Ease of Use on Intention to Use. Meanwhile, Perceived Trust plays a role in moderating or strengthening the relationship between Perceived Risk and Intention to Use.

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