PENGARUH LITERASI KEUANGAN, RELIGIOSITAS DAN DIRECT SELLING PROMOTION TERHADAP MINAT MAHASISWA MENABUNG DI PERBANKAN SYARIAH (STUDI KASUS MAHASISWA PERBANKAN SYARIAH D.I YOGYAKARTA)

Lutfi Alfariz, NIM.: 20108020002 (2024) PENGARUH LITERASI KEUANGAN, RELIGIOSITAS DAN DIRECT SELLING PROMOTION TERHADAP MINAT MAHASISWA MENABUNG DI PERBANKAN SYARIAH (STUDI KASUS MAHASISWA PERBANKAN SYARIAH D.I YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH LITERASI KEUANGAN, RELIGIOSITAS DAN DIRECT SELLING PROMOTION TERHADAP MINAT MAHASISWA MENABUNG DI PERBANKAN SYARIAH (STUDI KASUS MAHASISWA PERBANKAN SYARIAH D.I YOGYAKARTA)) 20108020002_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This study aims to determine the effect of financial literacy, religiosity and direct selling promotion on student interest in saving in Islamic banking in Yogyakarta. The sample in this study were 85 students from Islamic banking study programs in D.I Yogyakarta covering four universities, namely UIN Sunan Kalijaga, Ahmad Dahlan University, Alma Atta University and STIE Hamfara. The data collection technique used a questionnaire with a Likert scale. The data analysis technique used by researchers is the Statistical Program for Social Science (SPSS) with a field approach that focuses on the relationship or influence between two or more variables through data in numerical form and analyzes it with statistical methods. The application used is SPSS 23.0. The results of this study indicate that the variables of literasi keuangan, and direct selling promotion have a positive and significant influence on student interest in saving in Islamic banking, while the religiosity variable does not have a significant influence on student interest in saving in Islamic banking.

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