PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN DISKON TERHADAP NIAT MAHASISWA MENGGUNAKAN E-WALLET (STUDI PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA)

Evi Oktaria Sari, NIM.: 20108020092 (2024) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN DISKON TERHADAP NIAT MAHASISWA MENGGUNAKAN E-WALLET (STUDI PADA MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use and discounts on the interest of UIN Sunan Kalijaga students in using e-wallets. This research uses a quantitative approach. The method in this research is non-probability and the sampling technique used is convenience sampling. This study involved 339 respondents from 8 faculties at UIN Sunan Kalijaga Yogyakarta. The data analysis method in this study uses SEM-PLS. This study shows that the 3 hypotheses proposed in this study are accepted. The results showed that perceived usefulness has a positive effect on intention to use, then perceived ease of use affects intention to use, and discounts also affect intention to use.

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