PERANCANGAN BISNIS DIGITAL “UMKMDIGISTUDIO” (PLATFORM PEMBUATAN KONTEN DIGITAL KHUSUS UMKM) UNTUK MENINGKATKAN ONLINE PRESENCE UMKM

Adzkia Qurrota Ayuni, NIM.: 20106050009 (2024) PERANCANGAN BISNIS DIGITAL “UMKMDIGISTUDIO” (PLATFORM PEMBUATAN KONTEN DIGITAL KHUSUS UMKM) UNTUK MENINGKATKAN ONLINE PRESENCE UMKM. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Internet use and the number of active social media users in Indonesia continues to grow. In an increasingly competitive business environment, MSMEs need to adopt a proactive approach to strengthen their brand and online presence in reaching their target audience through online channels. However, there is still a lack of understanding and implementation of relevant practices in utilizing digital content to support the online presence of MSMEs. Apart from that, not all MSMEs know how to produce and distribute digital content effectively. MSMEs often face significant capital constraints when trying to move into the digital realm. Limited financial resources can be a major obstacle to implementing an effective digital strategy. UMKMDigiStudio needs to conduct an in-depth study to develop a good business plan to get this opportunity. One way is to apply information technology and artificial intelligence (AI) in business processes. In its development, to handle routine and general questions, as well as freeing staff from handling complex and personal cases, UMKMDigiStudio will use AI (chatbot) in the interaction process with customers before entering the production stage. Based on the studies conducted, UMKMDigiStudio succeeded in developing a business plan targeting MSMEs by applying IT and AI technology. In the initial stage, AI will be used in the content production process, and in the next stage, the AI chatbot will be applied in customer interaction services on the UMKMDigiStudio website.

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