FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT SANTRI MENGGUNAKAN BANK DIGITAL SYARIAH DENGAN PENDEKATAN THEORY CONSUMER BEHAVIOR

Muhandis Difa’iy Aziz, NIM.: 20108020044 (2024) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT SANTRI MENGGUNAKAN BANK DIGITAL SYARIAH DENGAN PENDEKATAN THEORY CONSUMER BEHAVIOR. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Technological developments have enabled many parties to carry out the process of utilizing digital technology, thus causing the emergence of new digital-based professions. In the banking sector, there has been a development that has replaced non-digital bank services with digital banks. Banks that have been established for a long time and have experienced a revolution in improving their services have become digital banks, meanwhile new banks that have digital services are emerging. This research aims to analyze the influence of Gaya hidup, Pengaruh sosial and Religiosity on Santri's interest in using Sharia digital banks. The object of this research is the students of the Krapyak Lor area. This research is primary data with data collection techniques using questionnaires and obtained 130 respondents. This research method uses SPSS version 25. The results found from this research show that the variables Gaya hidup, Pengaruh sosial and Religiosity have a positive and significant effect on santri interest in using Sharia digital Banks.

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