PENGARUH WORD OF MOUTH, REPUTASI BANK DAN LITERASI KEUANGAN SYARIAH TERHADAP MINAT PEMBIAYAAN KREDIT USAHA RAKYAT DI BANK SYARIAH INDONESIA (STUDI WILAYAH KABUPATEN BANTUL)

Erin Dwi Aryani, NIM.: 20108020137 (2024) PENGARUH WORD OF MOUTH, REPUTASI BANK DAN LITERASI KEUANGAN SYARIAH TERHADAP MINAT PEMBIAYAAN KREDIT USAHA RAKYAT DI BANK SYARIAH INDONESIA (STUDI WILAYAH KABUPATEN BANTUL). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Business development in the Bantul region is increasing, but there are problems that must be faced by business actors. In addition to limited human resources and technology, part of the shortcomings that hinder the development of businesses is the lack of capital and lack of access to financing. Bank Syariah Indonesia is present to contribute in an effort to increase the growth of the real sector, especially in the people's business sector. This research uses quantitative methods with purposive sampling techniques. This study used 120 respondents as a sample of business actors in Bantul Regency. The results of this study indicate that word of mouth, bank reputation and Islamic financial literacy have a positive and significant effect on interest in People's Business Credit financing. The implications of these findings can be used as a basis for increasing access to and participation in People's Business Credit financing at Bank Syariah Indonesia through word of mouth, bank reputation and Islamic financial literacy. This research makes an important contribution to understanding the factors that influence interest in people's business credit financing at Bank Syariah Indonesia, especially in the Bantul Regency area.

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