PENGARUH CONTENT MARKETING TERHADAP MINAT BELI PADA MOTOR LISTRIK SMOOT INDONESIA (STUDI PADA PENGIKUT AKUN TIKTOK @SWAPINDONESIA)

Muhammad Riyan Fauzi, NIM.: 20107030008 (2024) PENGARUH CONTENT MARKETING TERHADAP MINAT BELI PADA MOTOR LISTRIK SMOOT INDONESIA (STUDI PADA PENGIKUT AKUN TIKTOK @SWAPINDONESIA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH CONTENT MARKETING TERHADAP MINAT BELI PADA MOTOR LISTRIK SMOOT INDONESIA (STUDI PADA PENGIKUT AKUN TIKTOK @SWAPINDONESIA)) 20107030008_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (4MB) | Preview
	Text (PENGARUH CONTENT MARKETING TERHADAP MINAT BELI PADA MOTOR LISTRIK SMOOT INDONESIA (STUDI PADA PENGIKUT AKUN TIKTOK @SWAPINDONESIA)) 20107030008_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (2MB) | Request a copy

Abstract

With the development of technology and information, content marketing is one of the growing promotional methods. This is followed by the increasing use of social media. Content marketing is used for the marketing process by packaging a message in the form of interesting content. The Tiktok @swapindonesia account uses content marketing as a medium for marketing Smoot Indonesia electric motorbikes to increase buying interest. The content on the @swapindonesia Tiktok account often features parodies that are in accordance with everyday life with elements of comedy and storytelling which are usually used for entertainment content needs, but @swapindonesia uses these themes for marketing needs. This study uses a research method with a quantitative approach with an explanatory type of research. The population of this study were followers of the Tiktok @swapindonesia account. This study used a sample of 100 respondents by distributing questionnaires online. Sample selection using purposive sampling method. Testing using simple linear regression. The results of this study indicate that content marketing has a positive effect on buying interest in Smoot Indonesia electric motors, the amount of influence is in the low category with the coefficient value obtained is 0.391. Therefore, if the value of content marketing increases, the value of buying interest will also increase.

Share this knowledge with your friends :

Actions (login required)

View Item