Adinda Kalista Vidyadhara, NIM.: 20107030085 (2024) IMPLEMENTASI DIGITAL MARKETING MELALUI INSTAGRAM DALAM MENUMBUHKAN BRAND AWARENESS DI RUMAH SAKIT PANTI RAPIH YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (IMPLEMENTASI DIGITAL MARKETING MELALUI INSTAGRAM DALAM MENUMBUHKAN BRAND AWARENESS DI RUMAH SAKIT PANTI RAPIH YOGYAKARTA)
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Abstract
In the digital era, social media serves as an efficient business tool to deliver information to consumers anytime and anywhere. This study aims to analyze how digital marketing through Instagram can grow brand awareness at Panti Rapih Hospital Yogyakarta. Established since 1928, this hospital faces challenges in attracting new patients and maintaining competitiveness in the healthcare industry. This study uses the SOSTAC model which includes SWOT analysis in analyzing digital marketing strategies. This study uses a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation. The subjects of this study consisted of Public Relations Staff of Panti Rapih Hospital and Consumers who follow the Instagram account @rspantirapihyogyakarta. The object of this study is the Implementation of Digital Marketing Instagram @rspantirapihyogyakarta in Growing Brand Awareness. The results of the study show that Panti Rapih Hospital has implemented digital marketing. By using Instagram as a digital marketing platform as an effort to grow brand awareness among consumers who are actively seeking health services, so as to increase exposure.
Item Type: | Thesis (Skripsi) |
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Additional Information: | Pembimbing: Handini, M.I.Kom |
Uncontrolled Keywords: | Era digital, Instagram, Pemasaran digital, Brand Awareness, SOSTAC |
Subjects: | 300 Ilmu Sosial > 300 Ilmu-Ilmu Sosial > 302.23 Media Komunikasi, Media Massa, Media Sosial |
Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
Depositing User: | Muh Khabib, SIP. |
Date Deposited: | 19 Aug 2024 09:24 |
Last Modified: | 19 Aug 2024 09:24 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/66597 |
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